(BRAND)
ABOUT
Leadr is a SaaS brand providing moving and relocation software designed to help moving companies manage operations more efficiently. The platform focuses on streamlining workflows such as booking, scheduling, customer management, and team coordination through a modern digital system.
Year:
2025
Location:
Thailand
CONCEPT
The visual identity is built around a stylized “L”, designed with sharp, forward-moving angles that represent direction and momentum.
The shape also resembles the top view of a ship or airplane, symbolizing movement, logistics, and transportation across different routes.
The gradient layers create a sense of depth and forward motion.
TYPOGRAPHY
The chosen typeface, Roobert was focused on readability on different surfaces and sizes. It keeps visual harmony and consistency with the logo.
Roobert
4 Static
