(BRAND)
ABOUT
GetMobie is a Bangkok-based mobile store brand dedicated to providing an unparalleled buying, selling, and trading experience for Mobie devices. Owned by Panuwat, a Thai entrepreneur, the brand underwent a redesign to better reflect its identity.
Industry:
Mobile and Laptop Sales
Year:
2023
Location:
Bangkok, Thailand
RESEARCH, SKETCHING & FINALIZATION
The initial stage involved researching competitor logos to avoid duplication and stay on-trend. This research took three days, followed by a deep dive into GetMobie's company background and requirements.
Unlike some designers who prefer a dedicated workspace, I find inspiration strikes at any time and place. This allows for a more fluid creative process.
LOGO EXPLAINED
TYPOGRAPHY
The chosen typeface, Roobert was focused on readability on different surfaces and sizes. It keeps visual harmony and consistency with the logo.
Roobert
4 Static
COLOR
The vibrant blue signifies innovation and trust, while black and white ensure a clean and contemporary aesthetic. This color palette underscores GetMobie's commitment to excellence and reliability in the mobile market.
A well-designed app icon acts as a visual representation of the brand within the digital space. While some apps utilize mascots or abstract designs, GetMobie's icon leverages the strength of its lettermark with a simple and effective contrast – white on a blue background. This ensures easy recognition on various devices and sizes.
Following logo approval, the next step was creating branded items that would solidify GetMobie's visual identity. This included stylish and catchy stickers, one featuring the lettermark and another showcasing the full logo. These stickers serve as a fun and effective way to spread brand awareness.
MOKUPS & VARIATIONS
To clearly demonstrate the logo's versatility, mockups were created showcasing its use in various contexts.
